Christian Nationalists use Jesus as a symbol of power. We used Super Bowl LVIII to remind America that Jesus was a humble servant.

At the last supper, Jesus set his ego aside, got on his knees and washed his disciples feet. He did so as an example of service and humility. We imagined what that might look like in 2025 America.

When this spot aired on Super Bowl LVIII it set the internet on fire, garnering reactions and sparking conversations about Jesus all across the world.

Out Of Home

Credits:

Production: DME Productions

Director: Scott Mayo

Photography: Julia Fullerton-Batton

Agency Leadership: David Morring, Ryan Beals, Jon Lee, Kelly Pilan, Feleceia Wilson, Nicole Cavin

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"Rebranding" Jesus