He Gets Us

How did the world’s greatest love story become known as a hate group? Our client saw Jesus as a radical activist. But, his name is being used – often times by extremists – to judge, harm, and divide. My Partner, David Morring, and I came up with the idea for He Gets Us as a way to raise the respect and relevancy of Jesus among an increasingly skeptical nation while at the same time calling on Christians to better follow his example.

This campaign has been featured on CNN, NBC, FOX, NPR, BBC, USA Today, The New York Times, The Washington Post, Wall Street Journal, The Federalist, National Review, Axios, The Rolling Stone, Buzzfeed, Vox, Forbes, Huffington Post, Newsweek, People Magazine—and countless others including independent journalists & influencers from across the political spectrum.

Super Bowl Spots

National Broadcast

Outdoor

Branded Content

Credits: Roscoe McGee, Andrew Larson, Kylie Paz

Credits: Rashad Udoji, Kylie Paz

Credits: Chris Stroup, Roscoe McGee

Fan mail and hate mail. We’ve gotten it all. From every side.

We used Johnny Cash’s cover of Personal Jesus in our 2025 Super Bowl ad, which led to his very first top 10 hit on Billboard’s Country Music Chart (no. 9).

One of the greatest honors of my advertising career:

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