Shiner Showcase
We held a “Battle of the Bands” during the COVID-19 lockdowns. We did it all through Shiner’s social media channels.
First things first: we called on Texas country music legends Randy Rogers and Wade Bowen to help us get the word out.
We made a website for bands to enter the competition.
Each week, Randy and Wade featured their favorite bands on Shiner’s social, giving the up-and-comers some much needed exposure.
We created a branded Spotify playlist featuring tracks from each week’s winning bands.
Once Randy and Wade had narrowed the field, we let Shiner’s fans have their pick.
Once a winner was selected, Randy and Wade took to Shiner’s social channels to congratulate the winner and invite them on tour.