Shiner Showcase
We held a “Battle of the Bands” during the COVID-19 lockdowns. We did it all through Shiner’s social media channels.
First things first: we called on Texas country music legends Randy Rogers and Wade Bowen to help us get the word out.
We made a website for bands to enter the competition.
Each week, Randy and Wade featured their favorite bands on Shiner’s social, giving the up-and-comers some much needed exposure.
We created a branded Spotify playlist featuring tracks from each week’s winning bands.
Once Randy and Wade had narrowed the field, we let Shiner’s fans have their pick.
Once a winner was selected, Randy and Wade took to Shiner’s social channels to congratulate the winner and invite them on tour.
We created this AR lens to call attention to Shiner’s Country Music partnership and deployed it on snapchat. Shiner 6-packs work as the marker.