Loaded Words
At a time when so many Americans are feeling the pressure to cope, succeed and simply keep going, our team looked at the language used to reinforce those expectations. This work, created for the He Gets Us Campaign, takes ordinary, seemingly harmless words and reveals the pressure hiding underneath them, offering the perspective of Jesus as a different way to think about what we expect from ourselves and each other.
Credits:
Production: DitoreMayo Entertainment, X-15, Prettybird
Director: Salomon Lightelm
DP: Lol Crowley
Music: Mophonics